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1、Language & Culture Press 英語(yǔ)基礎(chǔ)模塊（ ） Language & Culture PressAims: Language & Culture Press Aims: Language & Culture PressReading: the Great Wall Reading & SpeakingWritingListeningWarming upProcedures: Language & Culture Press Advertising Warming up Language & Culture Press Quiz: What is an advertisem
2、ent used for?Quiz: How can we make an advertisement?Quiz: Where can we make an advertisement?Advertising Warming up Language & Culture PressAdvertisements are used to send commercial information about some commodities or services to the public. Advertising Warming up Language & Culture Press Adverti
3、sing Warming up bringing products or services to the attention of potential and current customers by means of Language & Culture Press Advertising Warming up Language & Culture Press Advertising Warming upSending brochures, flyers or mails, showing posters or newspaper ads, make radio, TV or the Int
4、ernet commercials and so on. Language & Culture Press Advertising Warming upAdvertisement Language & Culture Press Advertising Reading Language & Culture Press Advertising Readingkey 1. What is an ad used for?to send commercial information about commodities or services to the public.Brochures can co
5、ntain a great deal of information if designed well. 2. What do brochures contain? Language & Culture Press Advertising Reading3. Why do we put ad in newspapers ?4. Who do we make TV commercials?Because most adults read newspapers, so putting ads in newspapers is a common way of advertising.TV commer
6、cials are usually very expensive. But it is said that ads on TV have a good effect because TV is becoming more and more popular.key Language & Culture Press Advertising ReadingkeyWe all know that some ads give false information to mislead us.Ads can more or less make consumers change their attitude
7、toward some products or services.5. How about the ads affection ?6. How can ads mislead us? Language & Culture PressSo, it is necessary that we make sure what is real and what is false in the ads.7. What can we do when we read ads? Advertising Readingkey Language & Culture Press Advertising ReadingA
8、nalysis課文分析 What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public. 廣告 廣告是用來(lái)向公眾傳遞商品或服務(wù)信息的。 Language & Culture Press Advertising ReadingAnalysis課文分析廣告 What is an advertisement? Advertisements are used to send commercial inform
9、ation about some commodities or services to the public. Language & Culture Press Advertising ReadingAnalysis課文分析be used to do 被 用 來(lái) 做 ； 注 意 同 be used to doing的 區(qū) 別 使 用 。 e.g. 1. 木 材 用 來(lái) 造 課 桌 。 Wood is used to make into desks. 2. 電 腦 可 用 來(lái) 做 很 多 事 。 Computers can be used to do many things.廣告 What is
10、 an advertisement? Advertisements are used to send commercial information about some commodities or services to the public. Language & Culture Press If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an adverti
11、sement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion. 如果周六要舉辦一場(chǎng)時(shí)裝秀，你噴了一條標(biāo)語(yǔ)“周六在展覽中心有時(shí)裝秀”，那就是一條廣告。如果你把標(biāo)語(yǔ)掛在大象背上，牽著它進(jìn)城，那就是在做廣告宣傳。Advertising ReadingAnalysis課文分析 Language & Culture Pressbe to do （近期即將按計(jì)劃發(fā)生）)將要做e.g. 他們下個(gè)月即將結(jié)婚。 They
12、 are to get married next month. Advertising ReadingAnalysis課文分析 If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that me
13、ans you are doing an advertising promotion. Language & Culture Press Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so
14、on.Advertising ReadingAnalysis課文分析 廣告就是通過(guò)分發(fā)小冊(cè)子、傳單或信函，展示海報(bào)或報(bào)紙廣告，或以在電臺(tái) 、電視或網(wǎng)絡(luò)做商業(yè)廣告等形式，向潛在和現(xiàn)有消費(fèi)者傳遞產(chǎn)品或服務(wù)有關(guān)信息。 Language & Culture Press Advertising ReadingAnalysis課文分析by means of doing“通過(guò)方式，借助方法”bring sth. to the attention of sb.吸引某人對(duì)某事/物的注意。 Advertising is bringing products or services to the attention
15、of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.and so on：表示“等等”，用于句尾。 Language & Culture Press Brochures can contain a great deal of information if designed well. Mails can be
16、 sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.Advertising ReadingAnalysis課文分析a great deal of 大量的，許多的小冊(cè)子如果設(shè)計(jì)好的話，可以包含大量的信息。信函可以直接寄給選定的消費(fèi)者。大多數(shù)成年人都讀報(bào)，所以在報(bào)刊上登廣告也是常見(jiàn)的一種廣告方式。 Language & Culture Press Posters can be very powerf
17、ul in places where the customers notice them. Interesting colorful ones will appear new to passers-by. A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.A
18、dvertising ReadingAnalysis課文分析海報(bào)放在消費(fèi)者會(huì)注意到地方是很有效果的。好玩的彩色的海報(bào)會(huì)讓路人覺(jué)得很新鮮。 Language & Culture Press廣播宣傳的一個(gè)主要優(yōu)勢(shì)就是它們比電視廣告便宜，而且很多人依舊在聽(tīng)廣播，比如當(dāng)他們?cè)诔鲎廛?chē)或在自己的車(chē)?yán)飼r(shí)。 of radio announcement is that they：that引出表語(yǔ)從句。for example：例如，同義詞 for instance。 Advertising ReadingAnalysis課文分析 Posters can be very powerful in places whe
19、re the customers notice them. Interesting colorful ones will appear new to passers-by. A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars. Language & Cultu
20、re Press TV commercials are usually very expensive. But it is said that ads on TV have a good effect because TV is becoming more and more popular. Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial busine
21、ss.Advertising ReadingAnalysis課文分析It is said that 據(jù)說(shuō)have a good effect 收到好效果more and more 越來(lái)越 Language & Culture Press廣告或多或少會(huì)改變消費(fèi)者對(duì)產(chǎn)品和服務(wù)的態(tài)度。廣告在商業(yè)領(lǐng)域中具有很重要的作用。 Advertising ReadingAnalysis課文分析 TV commercials are usually very expensive. But it is said that ads on TV have a good effect because TV is beco
22、ming more and more popular. Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business. Language & Culture Pressmake sb. do 讓某人做（使役動(dòng)詞后接原型，省略to的不定式）e.g. 他把妹妹弄哭了。He made his sister cry. Advertising Reading
23、Analysis課文分析 TV commercials are usually very expensive. But it is said that ads on TV have a good effect because TV is becoming more and more popular. Ads can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial bu
24、siness. Language & Culture Pressplay an important role in 在有重要作用e.g. 朋友在我們的生活中有重要作用。 Friends play an important role in our life Advertising ReadingAnalysis課文分析 TV commercials are usually very expensive. But it is said that ads on TV have a good effect because TV is becoming more and more popular. Ad
25、s can more or less make consumers change their attitudes toward some products or services. Advertising plays an important role in the commercial business. Language & Culture Press However, it is known that some ads give false information to mislead consumers in the ads. 然而，眾所周知，有些廣告會(huì)給出錯(cuò)誤的信息誤導(dǎo)消費(fèi)者。Adv
26、ertising ReadingAnalysis課文分析It is known that 眾所周知e.g. 眾所周知，人類比任何動(dòng)物都聰明。It is well-known that man is much cleverer than any animal. Language & Culture Press Some famous persons sometimes appear in ads to tell how wonderful a product is. They help to make us believe that if we buy their products, we wi
27、ll be happier, healthier, more attractive, more popular, more successful, etc. 有時(shí)候，某些名人會(huì)出現(xiàn)在廣告中，告訴我們這個(gè)產(chǎn)品有多么地好。他想讓我們認(rèn)為，如果我們買(mǎi)了產(chǎn)品，就會(huì)更幸福、更健康、更有吸引力、更時(shí)尚、更成功，等等。Advertising ReadingAnalysis課文分析感嘆句形式：How + adj. + (a/an/the) + n. + be Language & Culture Press In fact, what they want is just to make us pay more
28、 money. So, it is necessary that we make sure what is real and what is false in the ads. 事實(shí)上，他們想要的就是讓我們多付錢(qián)。所以，我們有必要明確廣告中什么是真、什么是假。Advertising ReadingAnalysis課文分析It is necessary that（什么事）是很有必要的。It是形式主語(yǔ)，前置；that后接虛擬語(yǔ)氣，should可以省略。e.g. 你交作業(yè)是非常必要的。Its necessary that you (should) hand in your homework. Lan
29、guage & Culture Press public paintwherever attentiondesign selectappear effectAdvertising ReadingAnalysis課文分析by means of in facta great deal ofmore or less make sureplay an important role in Language & Culture Press3). The doors in this building will be painted white.5). Wherever you are, you must d
30、o your best. 1). This museum will be open to the public next week.2). Reading practice has a very good effect on our English study.4). This pop star appears on television every Sunday.The Great Wall ReadingAnalysis課文分析 Language & Culture Press10) It is agreed that women play an important role in the
31、 economic development. 6) She selected a white silk skirt for your party.7) We would pay more to the new words in the textbook.8) The new classroom building which was designed by a young engineer is the highest building on the campus.9) I am more or less feeling a little nervous about my future. Adv
32、ertising ReadingAnalysis課文分析 Language & Culture Press 11) We have learnt a lot from foreign countries by means of foreign languages.12) There is usually snow in the mountain area of the Northeast.13) Is that so? In fact, I am not quite sure.14) Before you leave, you have to make sure that the lights
33、 are turned off.Advertising ReadingAnalysis課文分析 Language & Culture PressCalling: Hello, this is. speaking. I want to speak to Hello, is that Dongfang hotel? I d like to speak to Wang Lin. Is Mr. White there? Is Mr. White in? May I speak to Mr. White, please? Advertising Reading and Speaking Language
34、 & Culture Press Answering the call Hello, this is Liu Tao. Hi, Liu Tao speaking. Whos speaking? Yes, speaking. Sorry, Jane is not in right now. Ill ask her to call you back. Would you like to leave a message? He isnt in. Can I take a message? Should I ask him/her to call you back? Sorry, I cant hea
35、r you clearly. Speak louder, please. Sorry, Im afraid you have the wrong number.Advertising Reading and Speaking Language & Culture PressGetting someone to answer the call Hold on, please. Just a moment, please. Hi! Wang Lin, you are wanted on the phone. Kelly wants to speak to you on the phone. Som
36、eone wants you on the phone, Wang Lin. There is a phone call for you, Jimmy. Advertising Reading and Speaking Language & Culture Press Receiver（ 收 信 人 ） : to whom01 Point out the reason02 Time or phone number if necessary03Author or writer05 Key words about your message04 WritingAdvertising Language
37、 & Culture Press WritingAdvertising Used bikes wantedAny size & brandCall after 6 pm at 3630-5486Hi! Liu Tao,I found an ad in todays newspaper. It says that someone wants to buy a used bike, no matter what size or brand. If you want to sell your bike, you may call him after 6:00 in the evening. His
38、telephone number is 3630-5486.Wang Lin Language & Culture Press WritingAdvertisingYour friend, Xiao Li, wants to rent an apartment. You found a classified ad on the Internet:Write a memo to Xiao Li, telling him about the ad.AdvertisementEAST STREET 2 br. apartment furnished.Kitchen. Bathroom. With t
39、elephone.Call Jim 5642-8176 (after 6 pm only) Language & Culture Press WritingAdvertisingHi! Xiao Li, I found an ad on the Internet. It says that someone wants to rent out an apartment in EAST STREET, 2 br. apartment furnished, kitchen, bathroom with telephone. If you want to rent, you may call Jim after 6:00 in the evening. His telephone number is 5642-8176.Wang Lin Language & Culture Press The Great Wall HomeworkllRecite text and words.Finish the workbook. Language & Culture PressThanks
《英語(yǔ) 基礎(chǔ)模塊》下冊(cè) Unit 9 Advertisement.pptx
