2019-2020年高中英語(yǔ) Unit 10《Money》Lesson 4 Advertisements教案 北師大版必修4.doc

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2019-2020年高中英語(yǔ) Unit 10《Money》Lesson 4 Advertisements教案 北師大版必修4 Objectives ■ To read a text and distinguish fact from opinion. ■ To use -ed and -ing adjectives. ■ To use linking words: also, either, plus, too. Resources used ‘Gadgets’ of your own that you can bring into the classroom and/or ask students to bring their own gadgets to school. Possible problems Possible confusion with -ed and -ing adjectives. Background Two of the gadgets are real (‘Walkabout Headphones’ and ‘Micro Camera’) and both are actually on sale. The other two are ‘Chindogu’ inventions. Chindogu es from Japan and is the art of creating ingenious but fundamentally useless inventions. Other Chindogu inventions include waterproof newspaper covers so that you can read the newspaper in the bath; an upside down umbrella that collects rain water in a tank carried on the person’s shoulder; walk ’n’ wash tanks, strapped to your legs so that you can wash your clothes while going for a walk in the park. Routes through the material . If you are short of time, set some of the exercises for homework and omit Exercise 7. . If you have time, do the Option activity. . If you have two lessons for a unit, a suitable natural break is after Exercise 3. Language Power: pages 60-61. Reading Before you start Exercise 1 Key Words cheap, pact, convenient, easy (to use), expensive, practical, reliable, useful ■ Check the meaning of the Key Words with the students and check pronunciation, especially word stress. ■ Check students’understanding of a gadget (being a device that is small and often not essential) by asking them if a washing machine, a watch, a pen are gadgets. ■ In pairs, students discuss the list of gadgets, giving their opinions and saying if they have one or have used one. ■ Elicit other gadgets from students. Ask students to describe them and say what they do. Read to learn Exercise 2 ■ Students quickly look at the pictures and scan the texts to decide which of the gadgets they think are real (the micro camera and the walkabout headphones). Do they think people would buy the other two gadgets if they were real? ■ Have students heard of any other gadgets that they think are useless? Exercise 3 ■ If you wish, divide the class into groups and have each group read one text and note down the advantages. ■ Then give the whole class time to read the other texts before checking answers. Answers Micro Camera- small convenient reliable easy to use made from titanium not expensive Walkabout Headphones- no wires or cables can hear stereo/TV up to 60 metres away and through glass, wooden doors and walls top quality sound excellent value Earplug earrings- attractive useful use in many different situations a bargain Feline Floor Cleaners- made from good quality nylon practical easy to wash cheap Ask students to cover the texts and each group to say what else they remember about the text they read. ■ Read the Reading Strategies box with the students. Ask students what sort of words they look for in Chinese to find opinions (e.g. adjectives). ■ Students look through the text to find three facts and three opinions. ■ Students read out their facts and opinions to the whole class. Draw their attention to expressions where fact and opinion both occur, e.g. ‘excellent value at ￡80.45’. ■ In pairs, students practise reading aloud some of the advertisements, paying attention to stress and intonation and trying to sound enthusiastic about the product. Exercise 4 ■ Students read out examples of the sentences with linking words from the text, e.g. ‘These exciting headphones give you freedom to move around plus top quality sound.’ ‘It is really easy to use, too.’ ‘It’s also made from titanium.’ ‘The micro camera is not expensive either.’ ■ Students then do the exercise. Check answers by having them read the sentences aloud. Answers 1 Pocket calculators are small and convenient. They are useful for homework, too. 2 Electric toothbrushes are expensive. They are also not very practical. 3 Mobile phones are small and useful. Plus they are cheaper than before. 4 Laptop puters are very expensive. They are not very reliable either. 5 Radio alarm clocks are useful to get up in the morning. They are very cheap, too. Vocabulary: Adjectives Exercise 5 ■ Students read the texts and plete the table. Answers -ed: advanced tired bored satisfied worried -ing: relaxing exciting tiring boring Write the sentences for one of the pairs on the board: When are you bored at a party? Do you find housework boring? ■ Elicit the difference between bored and boring in this pair of sentences: ‘He is bored. He is boring.’ Exercise 6 ■ Check students’ answers by having them read the sentences aloud. Answers 1 boring/bored 2 tired/tiring 3 interested/interesting 4 exciting/excited 5 pleased/worrying 6 exciting/disappointed Speaking Exercise 7 ■ Read the example with the class and elicit more ‘Yes/No’ questions that students can ask. ■ Demonstrate the activity by selecting something from the list yourself and students ask you ten questions to find out what it is. ■ Students then work in groups, taking turns to choose something for the list or any other product from the unit. QUOTE … UNQUOTE Read the quote and discuss with the students what effects different types of advertisement have on them. Do they buy something new that has been advertised? Do they buy something new if a friend remends it? Option Practice Bring in some gadgets of your own or ask students to bring in their gadgets. In groups, students take turns to demonstrate a gadget and try to persuade the rest of the group to buy one. The demonstrator should try to mix opinion and fact. The other students can ask questions about the gadget.